by Mike Blayden | 20 Sep 2024 | Marketing Tips
In today’s competitive market, generating sales leads can make all the difference between a thriving trade business and one that merely survives. While many tradies rely on word-of-mouth referrals, there’s tremendous potential in diversifying your lead...
by Mike Blayden | 17 Sep 2024 | Insights
According to Anurag Vasisth, CEO of Loyalty Now, modern loyalty programs go beyond points and rewards, providing “money-can’t-buy” experiences to foster deeper relationships and trust with customers. “Loyalty programs assist in creating deeper...
by Mike Blayden | 13 Sep 2024 | Insights
In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...
by Mike Blayden | 10 Sep 2024 | AI NEWS
A great idea alone doesn’t guarantee business success. Entrepreneurs must understand their market, differentiate from competitors, and be aware of trends in sectors like healthcare, sustainability, and AI. The healthcare industry, especially digital health, is growing...
by Mike Blayden | 23 Aug 2024 | Insights
In the world of business, the importance of continually feeding your sales funnel with fresh leads cannot be overstated. Jay Abraham, a renowned marketing expert, often uses the analogy of a Parthenon to describe a robust lead generation strategy. Just as the ancient...
