The SEO Advantage: How Australian Trade Businesses Use Features & Benefits to Rank Higher

by Mike Blayden | 8 Nov 2024 | Content marketing, Insights

If you’re a tradesperson in Australia—whether you’re a plumber, electrician, carpenter, or landscaper—your website is one of your best tools for attracting new clients and standing out in a competitive market. Simply listing your services might not be enough to...

Why Loyalty is the Key to Long-Term Growth for Mid-Size Businesses

by Mike Blayden | 17 Sep 2024 | Insights

According to Anurag Vasisth, CEO of Loyalty Now, modern loyalty programs go beyond points and rewards, providing “money-can’t-buy” experiences to foster deeper relationships and trust with customers.  “Loyalty programs assist in creating deeper...

How to Avoid Discounting Your Services with Value-Based Pricing

by Mike Blayden | 13 Sep 2024 | Insights

In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...

Uncovering the Parthenon of Lead Sources for Business Growth

by Mike Blayden | 23 Aug 2024 | Insights

In the world of business, the importance of continually feeding your sales funnel with fresh leads cannot be overstated. Jay Abraham, a renowned marketing expert, often uses the analogy of a Parthenon to describe a robust lead generation strategy. Just as the ancient...

Consistency, the Business Superpower You Didn’t Know You Had!

by Mike Blayden | 23 Jul 2024 | Consulting, Insights, Search Engine Optimisation & Marketing

Consistency. It’s a word that often gets overlooked in the fast-paced world of business. Yet, it’s the secret weapon that can set your business apart and create lasting success. In this blog post, we’ll explore why consistency is crucial for business...