OUR BLOGS
Instagram Tightens Privacy for Teens: What Business Owners Need to Know
Meta is rolling out enhanced privacy and parental controls for Instagram accounts of users under 18. As part of this overhaul, all designated Instagram accounts for teens will automatically switch to private by default, restricting messaging and tagging to those they...
Maximising Success in the Trade Industry via Multiple Sales Lead Sources
In today's competitive market, generating sales leads can make all the difference between a thriving trade business and one that merely survives. While many tradies rely on word-of-mouth referrals, there's tremendous potential in diversifying your lead generation...
Why Loyalty is the Key to Long-Term Growth for Mid-Size Businesses
According to Anurag Vasisth, CEO of Loyalty Now, modern loyalty programs go beyond points and rewards, providing "money-can’t-buy" experiences to foster deeper relationships and trust with customers. “Loyalty programs assist in creating deeper relationships by...
How to Avoid Discounting Your Services with Value-Based Pricing
In the competitive world of service-based industries, including contractors, mechanical services, and hydraulic repair services, it can be tempting to offer discounts to attract customers. However, discounting not only diminishes the perceived value of your service...
Why a Brilliant Idea Isn’t Enough for Business Success
A great idea alone doesn’t guarantee business success. Entrepreneurs must understand their market, differentiate from competitors, and be aware of trends in sectors like healthcare, sustainability, and AI. The healthcare industry, especially digital health, is growing...
Uncovering the Parthenon of Lead Sources for Business Growth
In the world of business, the importance of continually feeding your sales funnel with fresh leads cannot be overstated. Jay Abraham, a renowned marketing expert, often uses the analogy of a Parthenon to describe a robust lead generation strategy. Just as the ancient...
