Summer in Australia is a busy time, full of sun, holidays, and downtime for many businesses. While you might be gearing up for a well-earned break, staying active with your online presence is crucial for keeping your business front of mind. Here’s how tradies and hydraulic businesses can maintain and even grow their digital footprint during the summer break without compromising on relaxation.
1. Plan and Schedule Your Content
Even if you’re taking a break, your online presence doesn’t have to. Use tools like Buffer or Hootsuite to schedule posts in advance. Focus on:
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Seasonal Content: Share tips on maintaining hydraulic equipment during hot weather or summer safety tips for tradies.
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Holiday Greetings: Post a heartfelt message to thank clients and wish them a happy holiday season.
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Engaging Posts: Run polls, share before-and-after project photos, or showcase team highlights from the year.
2. Update Your Google Business Profile
Your Google Business Profile is often the first point of contact for potential clients.
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Holiday Hours: Update your opening hours for public holidays.
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Seasonal Posts: Add photos or updates about your availability and summer promotions.
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Encourage Reviews: Reach out to past clients to leave reviews, which boosts your credibility and visibility.
3. Stay Responsive to Inquiries
Even if your business is on a break, clients might still reach out with questions.
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Use an auto-reply system on email and social media to acknowledge inquiries and let clients know when you’ll respond.
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Forward urgent calls to a team member or partner who can assist during your time off.
4. Highlight Your Summer Specials
Summer is a great time to offer deals or discounts on your services.
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Promote end-of-year clearance sales for spare parts or equipment.
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Offer discounted maintenance packages for hydraulic systems to prepare clients for the new year.
Create eye-catching graphics for your offers using tools like Canva and share them across your social media platforms.
5. Show Behind-the-Scenes Content
Australian summer is relatable and engaging. Share authentic moments like:
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Your team enjoying a BBQ or a team-building activity.
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Tips on how your business stays cool and productive in the heat.
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Fun facts about your industry or how your services solve summer-specific problems.
6. Engage with Your Audience
While you might be quieter in operations, keep the conversation going.
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Respond to Comments: Acknowledge and reply to comments on your posts.
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Ask Questions: Encourage your followers to share their summer experiences or problems your services can solve.
7. Keep SEO in Mind
Search engine optimisation doesn’t take a holiday. Ensure your website is working hard for you:
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Publish a summer-themed blog with tips or insights for your audience (like this one!).
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Ensure your site runs smoothly and is mobile-friendly, as more users browse on their phones during holidays.
8. Plan for January
Use December downtime to plan your January marketing push.
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Launch a “New Year, New Projects” campaign to attract clients who are planning major work in the new year.
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Review your 2024 marketing performance and set goals for 2025.
9. Invest in Paid Ads
People are scrolling during summer breaks, making it a perfect time for visibility.
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Run Google Ads targeting local searches like “hydraulic repair near me” or “tradie services open during holidays.”
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Use Facebook or Instagram ads to promote special offers or awareness campaigns.
10. Collaborate with Other Businesses
Partner with complementary businesses to cross-promote services. For example, team up with a construction company or another trade service to create bundled holiday deals.
Final Thoughts
Maintaining an active online presence over the summer break is a small investment of effort that can pay big dividends. By staying visible, engaging your audience, and planning ahead, you’ll ensure that your business hits the ground running in the new year.
Need help scheduling posts, running ads, or managing your online presence? Contact us today to discuss how we can take your digital marketing to the next level!
